Swedish researcher Carl Cederström on how corporations redefined happiness and turned hippies into Reagan voters.
- Sean Illing
- Vox
What is happiness?
It’s a very old question.
And no one really knows the answer, although theories abound.
Aristotle was one of the first to offer what you might call a philosophy of happiness.
For him, happiness consisted of being a good person, of living virtuously and not being a slave to one’s lowest impulses.
Happiness was a goal, something at which humans constantly aim but never quite…