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A history of happiness explains why capitalism makes us feel empty inside

Swedish researcher Carl Cederström on how corporations redefined happiness and turned hippies into Reagan voters.

  • Sean Illing
  • Vox

What is happiness?

It’s a very old question.

And no one really knows the answer, although theories abound.

Produ 2bAristotle was one of the first to offer what you might call a philosophy of happiness.

For him, happiness consisted of being a good person, of living virtuously and not being a slave to one’s lowest impulses.

Happiness was a goal, something at which humans constantly aim but never quite…

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