In recent years, a growing number of companies around the world have voluntarily adopted and implemented a broad range of sustainability practices.
- Ioannis Ioannou and George Serafeim
- Harvard Business Review
The accelerating rate of adoption of these practices has also provoked a debate about the nature of sustainability and its long-term implications for organizations.
Is the adoption of sustainability practices a form of strategic differentiation that can lead to superior financial performance?
Or, is it a strategic necessity that can ensure corporate survival but not necessarily outperformance?
On one hand, there are those who argue that…