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Has Big Business Hijacked Veganism – And Sold It Back To Us?
It’s grammable, it’s aspirational and it’s worth billions a year.
- Sara Spary
- HuffPost
“I remember the days where a jacket potato and beans was as good as it got,” says Collette Gray as she peruses the groaning shelves of Waitrose’s vegan aisle.
In 20 years of being a vegan, she has never encountered anything like this kind of choice at the supermarket – from jackfruit and kidney bean chilli sauce, to porcini and spinach ravioli, beet wellington and…
“When I was first vegan, you had to source information through word of mouth or through research and leaflets out on demonstrations,” she reflects.
“So I’m delighted and…