Generations can be defined by family structure, stage of life or historical events.
- Beverley Searle
- The Conversation
But most often, they’re categorised as “cohorts” of people born during a particular period in time.
Catchy labels such as baby boomers, millennials and Gen X and Gen Z tend to stick with each cohort, which are assumed to have shared experiences, behaviours and ideals.
This is known as a “cohort effect”.
But common generalisations – for example, that baby boomers are hoarding housing, while millennials have no hope of buying a…
So rather than pitching the generations against one another, perhaps it’s…