The global tourism boom isn’t slowing down. What can travelers do to keep things in balance and aid in sustainability?
- National Geographic
Reykjavík isn’t what it used to be.
The Icelandic capital’s main shopping street, Laugavegur, now belongs to tourism. Shops bill themselves in English, not Icelandic: Icemart, Chuck Norris Grill, a “Woolcano” gift shop.
A lone hardware store has survived the wave of touristification.