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Overtourism: too much of a good thing

The global tourism boom isn’t slowing down. What can travelers do to keep things in balance and aid in sustainability?

  • National Geographic

Reykjavík isn’t what it used to be.

The Icelandic capital’s main shopping street, Laugavegur, now belongs to tourism. Shops bill themselves in English, not Icelandic: Icemart, Chuck Norris Grill, a “Woolcano” gift shop.

A lone hardware store has survived the wave of touristification.

The term “overtourism”—too many tourists—has been moving from travel-industry jargon into the mainstream, propelled by such flash points as Venice, Amsterdam, and Barcelona, where…

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