This map shows what white Europeans associate with race – and it makes for uncomfortable reading

This new map shows how easily white Europeans associate black faces with negative ideas.

• Tom Stafford
• The Conversation

Since 2002, hundreds of thousands of people around the world have logged onto a website run by Harvard University called Project Implicitand taken an “implicit association test” (IAT), a rapid-response task which measures how easily you can pair items from different categories.

To create this new map, we used data from a version of the test which presents white or black faces and positive or negative words.

The result shows how easily our minds automatically make the link between the…

• This map shows…