It’s almost never enforced. In a research paper published today, I argue that needs to change.
- Katharine Kemp
- The Conversation
“Data enrichment” is the intrusive practice of companies going behind our backs to “fill in the gaps” of the information we provide.
When you purchase a product or service from a company, fill out an online form, or sign up for a newsletter, you might provide only the necessary data such as your name, email, delivery address and/or payment information.
That company may…