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This law makes it illegal for companies to collect third-party data to profile you. But they do anyway

A little-known provision of the Privacy Act makes it illegal for many companies in Australia to buy or exchange consumers’ personal data for profiling or targeting purposes.

It’s almost never enforced. In a research paper published today, I argue that needs to change.

  • Katharine Kemp
  • The Conversation

“Data enrichment” is the intrusive practice of companies going behind our backs to “fill in the gaps” of the information we provide.

When you purchase a product or service from a company, fill out an online form, or sign up for a newsletter, you might provide only the necessary data such as your name, email, delivery address and/or payment information.

That company may…

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