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Deepfakes Are Going To Wreak Havoc On Society. We Are Not Prepared.

Last month during ESPN’s hit documentary series The Last Dance, State Farm debuted a TV commercial that has become one of the most widely discussed ads in recent memory.

  • Rob Toews
  • Forbes

It appeared to show footage from 1998 of an ESPN analyst making shockingly accurate predictions about the year 2020.

As it turned out, the clip was not genuine: it was generated using cutting-edge AI.

The commercial surprised, amused and delighted viewers.

What viewers should have felt, though, was deep concern.

The State Farm ad was a…

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