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Deepfakes Are Going To Wreak Havoc On Society. We Are Not Prepared.
Last month during ESPN’s hit documentary series The Last Dance, State Farm debuted a TV commercial that has become one of the most widely discussed ads in recent memory.
- Rob Toews
- Forbes
It appeared to show footage from 1998 of an ESPN analyst making shockingly accurate predictions about the year 2020.
As it turned out, the clip was not genuine: it was generated using cutting-edge AI.
The commercial surprised, amused and delighted viewers.
What viewers should have felt, though, was deep concern.
The State Farm ad was a…