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Nationalism sells in trade wars — just be careful what you’re buying

Kevin Carmichael: If patriotism works for marketers, then it will work for lobbyists — and that’s worrying

Part of an ongoing series that looks at changes one year after the global trade wars ignited.

  • Kevin Carmichael
  • Financial Post

Last summer, I received an email from a guy at National Public Relations, a unit of Montreal-based Avenir Global, the global communications firm.

National describes itself in the plural as “Canada’s storytellers,” perhaps because its stable of journalists has grown in recent years as newsrooms have shrunk. The story on offer was a good one, designed to appeal to a Canadian journalist’s sense of patriotism at a time of war.

“Today Maison Orphée…

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