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The new generation of Filipino women rejecting skin whitening

“Growing up as a kid, I used to hate my skin as I was teased a lot because of it.”

  • Kirsten Jelinek
  • SBS

Whitening lotion, whitening soap, whitening deodorant, and even capsules of glutathione – an antioxidant which purports to prevent skin cells from producing darkening melanin – fill the bustling shopping centres of Manila.

The Philippines beauty standard of whitening goes by many names – skin lightening, skin evening, skin-fading and even skin brightening.

Avon boutique owner Mary Anne Calimlim presents the different products around her small, yet busy store in Manila.

“The whitening products are definitely the…

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