Cambridge Analytica used our secrets for profit – the same data could be used for public good

Ever since it was revealed that Cambridge Analytica had taken data from 87m users via a Facebook app that exploited the social media site’s privacy settings, it has been suggested that anything from Donald Trump’s election in the US to the European Union referendum result in the UK could have been the result of the persuasive power of…

• William David Watkin
• The Conversation

But Aleksandr Kogan, the University of Cambridge researcher whose data-collecting app formed the basis for Cambridge Analytica’s subsequent work for various political groups, appeared to pour cold water on this idea when…

“The data is entirely ineffective,” he said.

“If the goal of Cambridge Analytica was to show personalised advertisements on Facebook, then what they did was…

• Cambridge Analytica…