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Mad Magazine’s clout may have faded, but its ethos matters more than ever before

Mad Magazine is still hanging on. In April, it launched a reboot, jokingly calling it its “first issue.”

  • Michael J. Socolow
  • The Conversation

But in terms of cultural resonance and mass popularity, it’s largely lost its clout.

At its apex in the early 1970s, Mad’s circulation surpassed 2 million.

As of 2017, it was 140,000.

Mud 1aAs strange as it sounds, I believe the “usual gang of idiots” that produced Mad was performing a vital public service, teaching American adolescents that they shouldn’t believe everything they…

Mad preached subversion and…

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