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How can we communicate all that nature does for us?

As a conservation professor I believe people need to understand why protecting nature matters to them personally.

  • Julia P G Jones
  • The Conversation

Appealing to human self-interest has generated support for conservation in Switzerland, for example, where the government protects forests partly because they help prevent landslides and avalanches, or among communities in Botswana which conserve wildlife partly because of the…

Maru 1aBut this understanding risks being obscured by unhelpful arguments over terminology.

The story starts in 2005, when the Millennium Ecosystem Assessment was published.

This document, the result of five years work by more than 1,300 scientists around the world, demonstrated beyond doubt that…

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