Behavioral economics finally goes mainstream: 4 essential reads

The year 2017 may turn out to be when behavioral economics entered the mainstream after a leading practitioner in the field won a Nobel prize for his work

Behavioral economics is the study of how psychology affects the economic decision-making processes of individuals and institutions.

Bex 1aResearch in the field has led governments like those in the U.K. and U.S. to create teams of behavioral scientists to find ways to tweak citizens’ behavior to improve their welfare, for example, by helping more people enroll in retirement plans.

Throughout 2017, we…

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