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Design thinking, explained

  • Why It Matters

Coming up with an idea is easy.

Coming up with the right one takes work.

With design thinking, throwing out what you think you know and starting from scratch opens up all kinds of possibilities.

  • What is design thinking?

Design thinking is an innovative problem-solving process rooted in a set of skills.

  • by Rebecca Linke
  • MIT

The approach has been around for decades, but it only started gaining traction outside of the design community after the 2008 Harvard Business Review article [subscription…

Since then, the design thinking process has been applied to developing new products and…

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